Exchanging Links:

This is the least expensive way of advertising your ShopSite store. Though traffic through ShopSite has increased tremendously, I'm sure all of us would like to see more people come in and buy things in our stores. There is an easy and absolutely free way to bring people into our stores, and people that are already interested in what we have to sell. All it takes is a little research and a few friendly email messages.

Using the various search engines, find sites out there on the net that are related to the products you are selling and ask the site administrator to make a link to your store and give him or her the URL. In most cases, they will put you right up, because the more networked a site is with related sites, the more credible it is. If they are reluctant to give you "free advertising," you could even sweeten the deal by offering to make a link to their site from your store or even give them a discount on your products.

Of course, high traffic sites are the best, but even small sites will generally attract a specific audience, many of which will be interested in your store.

See Promoting Your Site for more info.

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